August, 2015

now browsing by month

 

Sainsbury’s Sports Marketing Mess drops ball to Bristol Small Business

Sainsbury's ends Sports sponsorship marketing deal with British Athletics

Sainsbury’s continues to shake up its marketing structure amid further damage to it’s reputation with British and Bristol sports fans. After the hugely damaging decision to pull out of the deal agreed with Bristol Rovers Football Club to purchase the Memorial Ground, the supermarket giant has activated a ‘get out clause’,Read More …

Marketing Communications – power to the Small Business

Marketing Strategy

A simple look at the UK economy is all you need to see that small business can compete with market leaders and large international companies. Marketing Communications has for centuries been key for small businesses to compete as underdogs and succeed in winning business and increasing profits against the threatRead More …

Social Media Platform Instagram helps raise awareness for World Breastfeeding Week

World Breastfeeding Week Logo

Instagram inadvertently drew a huge amount of attention to the World Breastfeeding Week campaign this week. The fast-growing social media photography platform banned the account of Melissa Jean Wilbraham, a childbirth and breastfeeding photographer from Queensland, Australia. The deletion of the MelissaJeanBabies Instagram page, which has more than 24,000 followersRead More …