Awareness

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Marketing Communications – power to the Small Business

Marketing Strategy

A simple look at the UK economy is all you need to see that small business can compete with market leaders and large international companies. Marketing Communications has for centuries been key for small businesses to compete as underdogs and succeed in winning business and increasing profits against the threatRead More …

Social Media Platform Instagram helps raise awareness for World Breastfeeding Week

World Breastfeeding Week Logo

Instagram inadvertently drew a huge amount of attention to the World Breastfeeding Week campaign this week. The fast-growing social media photography platform banned the account of Melissa Jean Wilbraham, a childbirth and breastfeeding photographer from Queensland, Australia. The deletion of the MelissaJeanBabies Instagram page, which has more than 24,000 followersRead More …

Supporting an awareness day through your small business

Global Tiger Awareness Day Marketing

Today is Global Tiger Day. An increasing number of charities and not-for-profit organisations are launching or participating in awareness days to improve awareness about the causes that they work to promote. They are becoming increasingly prominent through effective social media campaigns and can deliver a huge amount of publicity forRead More …