Marketing Pay Gap Narrows Between Men and Women

marketing payAccording to Marketing Week Magazine, the average pay gap between men and women in the marketing sector has shrunk over the last year. The information comes from the Marketing Week’s annual Salary Survey.

Shockingly, a statistic that does few favours for the marketing industry is that men still get paid an average 21% more than women, equating to a difference of £8,416 per year. In further bad news for the marketing sector, the average salary for male marketers across all levels has fallen to £47,569, a massive 15% reduction on the 2014 salary. The average pay for women remains flat at £39,153.

marketing-pay-rangeThe research indicates that there is set to be more movement in the marketing industry in 2015 as the economy continues to recover, with pay consistently cited as the main reason people begin searching for a new job. This means marketing pay is likely to increase as companies look to retain staff.

The Marketing Week Annual Salary Survey also shows that 60 per cent of marketers believe staffing levels at their company will increase in 2015, while 37% noted a rise last year.

This ties in with a separate study by recruitment firm EMR that suggests 44% of marketers anticipate a rise in numbers thanks to improved profitability at their business.

marketing teamAnother study by recruitment consultancy Robert Walters predicts that marketing salaries could increase by up to 20% this year as a result of a more buoyant job market.

However, considering the average salary for a marketing director or head of marketing remained relatively static at £70,215, according to Marketing Week’s study, this would be a considerable jump.

These findings are more in line with recruiter Reed’s analysis of the market, which suggests that the average marketing director salary is down £7,550 to £75,802.

Marketing Week will publish the full findings of the Salary Survey 2015 next week.