Social Media Exchange Helps Marketing Goal Delivery for Third Sector Organisation and Charity Clients
The 2015 Social Media Exchange (#SMEX15) focussed on ‘Being The Story’. It took place on Monday 9th February 2015 at Resource For London Islington and is run by leading third sector and charity focussed SoundDelivery – an award winning agency at the forefront of training and consultancy for organisations looking to harness the power of digital communications and social media. Bristol Marketing was in attendance as part of our commitment to deliver high quality marketing campaigns and achieve maximum impact for clients for minimum budget expense.
SMEX15 focussed on ‘Being The Story’, something that is vital for any successful online marketing plan in 2015. Whether a campaign is focussed on a particular story or you’re making your marketing activity the story, it is an important position to view your plans and marketing tactics from. It is very rare to find so many leaders from the social media community in one place and far less so for them to run masterclasses for charities, not-for-profit organisations, fundraising companies, academics and journalists were led by organisations such as YouTube, Just Giving, London Metropolitan University and Save The Children.
Bristol Marketing has written about the need to ensure marketing activity is created based on insights about market trends and an awareness of the latest technologies available to clients. One of the most valuable lessons provided by SMEX15 is that companies can harness many new services to reduce costs, create innovative content and circulate it directly through social media. It was a masterclass in itself on how organisations can use a selection of apps to run marketing activity and create digital content with simply a smartphone or tablet such as the iPad and a few select apps.
In fact, a return train journey from London Paddington to Bristol was all we needed to come up with a simple idea and create an effective poster, social media graphic, audio message and campaign plan – ready to role out on arrival at Bristol Temple Meads. This was done with no input from a graphic design expert or trained web developer. It was simply a copywriter and a hairdresser. With a little expert guidance, we can show clients how to create their own social media campaigns and digital content creation themselves with confidence when there is really no budget to pay a marketing agency to work on an on-going basis.
Training IF Group in Bristol just a day after SMEX15, knowledge and information was turned into marketing and communications action. Using the audioBoom app to move a storytelling initiative that is central to their marketing communications plan from planning stage to implementation.
Over the coming months, Bristol Marketing will be running a series of blog articles looking at how mobile and tablet apps can allow charities, small business and third sector organisations to expand their ability to create digital content and boost their social media performance – and idea that came from SMEX15.